Posted on Categories Uncategorised

Post-Circuit Breaker Plans

Circuit Breaker was an unfortunate necessity for the long-term outlook of Singapore’s overall wellbeing. And thankfully as a country we are slowly moving out into Phase 3’s new horizon.

Photo by Victor He on Unsplash

Currently we are in the midst of doing an educational and Food & Beverages field test.

While as a company we might not have control the circuit breaker plans, we took the post-circuit breaker to double down on our efforts. Ever since the end of circuit breaker, we have worked with many clients and ran multiple tests and launches.

As a group we have done over 20 tests and 7 launches. An amazing wrap for year 2020.

We do not know what future holds, but we remain steadfast and excited to learn and grow.


Posted on Categories UncategorisedTags , , ,

Project: Hard Rock Cafe, Sentosa

We can still vividly remember counting down to 2020 thinking that this year is gonna be THE year. Obviously covid-19 has other plans for us. All of us. To the lucky ones, the pandemic was really just a big inconvenience. To some, it is life-altering.

Many companies were thrown in a curve ball regardless of their profit margins the year before. While our government were able to soften the impact, companies still found themselves in complete mercy of the pandemic itself. A lot of companies either have to close or downsize, depending on the company’s health, sadly.

As a company, we are grateful for our management’s strategic planning to ensure that we are able to tide over these tough times together. And it is our ethos to help others as well.

We had a great opportunity to partner up with another adaptive and resilient company located in Sentosa.

It offers a world-famous American menu, with selections that mingles with the regional flavour. Decorated with prized rock-and-roll memorabilia, you set to experience a rollin’ good time.

Lead by our site manager, Jovin Chia and team, we started out via an advantage card model! These cards contains one-for-one deals, and great discounts for consumers. Backed by their big reputable name, the team found the crowd rather receptive of the cards. We are still in a pandemic after all, so it wasn’t always rainbows and sunshine. But everybody worked hard with a clear focus. Very true to the fiery spirit of Rock N’ Roll.

All was not in vain, within the short span of 3 months, we managed to sell 8000 of these advantage cards. That is an equivalent of 8000 returning customers!

This has been one of our favourite projects to work with. What can we say? Rock N’ Roll never dies.

Posted on Categories Uncategorised

Group Birthday — Charity Event

Following closely behind the heels of Christmas is our Group Birthday. This year we unanimously decided to do something more, especially at a given time like this. Our team from young and young-at-heart have donated an amount of over S$3000. The group did a dollar-for-dollar donation that puts the total amount to double – all for table fans to be given out for those in need.

Setting up the portable fans.

Adhering to our social distancing measures, the events was meticulously planned and executed. Teams of 5 were given ten sets of fans to give out to their allocated units.

Team work!

This experienced has yoked us in spirits.

What a privilege it is to give. Nothing warms a heart more than a genuine smile and hearty conversation. We are thankful to be in this position, and will strive to increase our giving capacities in the coming years.

Once again, happy Redwoods and group! We are excited for what’s to come.

Posted on Categories Uncategorised

Merry Christmas 2020

Christmas has been one of our favourite holidays! Annually, we celebrate this joyous occasion with a hearty gathering together with great food, amazing people and many, many rounds of beer and spirits.

Not letting the necessary social restrictions dampen our holiday spirits. We’ve come up with ways to spread the cheers, not the virus.

Also what is Christmas without presents! We can’t have more than 5 people in a group, but we surely can have more than 10 gifts neatly wrapped on our tables! We managed to stealthily leave gifts for our beloved colleagues. This year, what we can’t give in presences, we surely made it up in presents.

Merry Christmas everybody. Here’s to a better 2021! And to corona, we only have one thing left to say to you.

All we want for Christmas is you... to be gone!

Posted on Categories Uncategorised

Launch of Hotel Industry Project

As the title suggest, we had the good-fortune to work with one of the most reputable hotel this year. This five-star luxury hotel is laced with culture, art and commerce. Housing over 400 rooms and suites, each with views to boast.

Here at Redwoods Advance, we refuse to let the pandemic dull its’ shine. To match with the hotel’s class and grace, we have our business development consultant, Julie Renyard, leading a team of 8, spearhead the campaign.

Julie, at The Fullerton Bay Hotel

With a strategic formulated advantage card developed for the hotel, the team was set to go! As all pioneering phases of any project goes, the team met with challenges that required them to grow and adapt.

It was not for naught, at the end of the campaign, the team grew exponentially and was bringing home a daily 9-piece average.

We would like to take this opportunity to thank the team for the tremendous effort and hard work for tapping into unchartered waters with us. Also a big shout out to the beautiful hotel, wishing them prosperous years ahead!

Posted on Categories Articles, BlogsTags , , ,

HR’s Day Out – Terrarium Workshop

Managing people can get strenuous, wouldn’t you agree? We know it is, every now and then our HR team recharges themselves and indulge in activities that brings them into the Zen mode and brings them a peaceful time all by themselves.

We wanted to have an experience near to nature but kinda too lazy to go outdoors(haha), hence we decided to attend a Terrarium Workshop to understand the basics of Botany and have a calming experience together.

Ecoponics hosted us with a warm welcome and gave us a quick terrarium building 101 to help us understand the basics. Excited, everyone came up with their own designs and settings to build their small terrarium jars.

There is something extremely calming and peaceful about planting a tiny plant or giving a plant its life, maybe because it resonates with the basic instinct of nurturing life as humans and creating something beautiful.

It was an evening full of fun and a great learning experience for all of us. We learned the basics and our trainer took us back to our primary school biology class. Spending two hours at the workshop gave us a good opportunity to connect and understand each other as team. We ended our workshop with a group photo of everyone holding their terrarium jar with happy faces and blissful hearts.

Posted on Categories Articles, Charity Scene

Testing the Shenzhen and Beijing arena: CFPA Test 2019

Over the years Redwoods Advance has been developing charities and helping them with their brand awareness across ASEAN region. Recognized as one of the best partners by NCSS in Singapore for Charity development we are extending our boundaries once again to China and develop our strong roots there.

9th August 2019 marks the day when our team stepped in Beijing for their first ever brand awareness campaign with China Foundation for Poverty Alleviation (CFPA).

The 2 week campaign was full of international exposure and a lot of opportunity to learn and understand the dynamics of a new country and its market. With the support of our partners and event organizers we were able to successfully execute the campaign to grow CFPA in their awareness and business development. The whole trip ended with lots of fun and food at the famous Hai Di Lao and a birthday celebration.

Ending the fun filled and educational and interesting journey with high hopes to work further with the partners in Beijing and Shenzhen. Looking further and forward to our next partner campaign.

Posted on Categories UncategorisedTags , , , , , Leave a comment on Bright horizon in Phnom Penh

Bright horizon in Phnom Penh

AGM’19 Phnom Penh

Last month as we ended the first half of the year we decided to celebrate our victories and success also plan our next steps and growth strategies to improve further in Phnom Penh, Cambodia.

It was a wonderful experience for the whole team to work in such a diverse city and understand the dynamics of the culture. As much as it was productive to plan our next year about growth, business development, and most importantly Team development and learning opportunities for the whole organization. We enjoyed the culture and the entertainment the city offered us.

A fun filled and productive trip came to end with good food, healthy developed relations among the team and and an amazing city life along with having clear and ambitious goals to achieve for the upcoming year. We wrapped up the trip with a great dinner and potential business development opportunities for our organization.

This concluded our trip and everyone came back with a refreshed mindset and an amazing experience with unbelievable business opportunistic landscape in Phnom Penh, Cambodia.

Posted on Categories Articles, BlogsTags , , , , , , , , , Leave a comment on A guide to Open Electricity Market(O.E.M)

A guide to Open Electricity Market(O.E.M)

Singapore has been progressively developing the Open Electricity Market since 2001. This is to give consumers the opportunity to choose their choice of retailer and have a chance to utilize cheaper electricity.

Think of this as similar to the privatization of telecommunication companies in Singapore. Different retailers like SingTel, M1, Starhub, MyRepubic and Circles.Life are offering different price plans for different kinds of customers.
April 2018 marks the month when OEM was soft launched and the residential consumers were able to switch to electricity retailers and choose a plan which suits them best. Now consumers on the entire island can enjoy the benefits of privatization

A lot of people are worried and often confused about several factors in decision making like the infrastructure, billing and payments, discounts and electricity management, but bare in mind that SP Group still continues to operate the national power grid, so be assured of the similar reliable power supply as expected in Singapore. Those people who still don’t want to choose, u can maybe close this tab as its just an optional thing to do but you will be missing a chance to save.

Here is the current list of electricity retailers that you’ll be able to buy the electricity from:

Best Electricity Supply

Diamond Electric

ES Power by Environmental Solutions (Asia)

Geneco by Seraya Energy


Keppel Electric

Ohm Energy

PacificLight Energy

Sembcorp Power

Senoko Energy Supply

Sunseap Energy

Tuas Power Supply

Union Power

Open Electricity Market(O.E.M) Launch

Now that the market is open up for the entire island anyone can make a switch and enjoy the discounted bills! Sounds crazy right, but no so fast there are several factors that need to be considered first before switching to a retailer; like dwelling type and usage of electricity of ones household. Below is the chart that shows the launch area and dates for different zones.


The Current Regulated Tariff is 25.92 cents/kWh with GST (effective from 1st July to 30th September 2019)

  • Highest tariff in past 24 months: 25.82 cents/kWh (with GST)
  • Lowest tariff in past 24 months: 21.72 cents/kWh (with GST)
  • Average tariff in past 24 months: 23.78 cents/kWh (with GST)


Consumption and Dwelling Type:

Now lets take a look at the dwelling type chart which gives a rough estimate for an average bill according to SP figures in Singapore. This can help you to figure out how much estimated monthly saving you will be enjoying and it will hep you to decide which plan in the market is the best according to your individual needs.

Average Electricity Consumption (kWh)
Source: SP Group
Price Plans:

A). Fixed Price plan: Pay a constant rate (e.g. 20 cents/kWh) for electricity throughout your contract duration. However, the rate may be higher or lower than the regulated tariff during the contract duration as the regulated tariff is reviewed every quarter. This plan is suitable for consumers who prefer certainty over price and bill size.

Source: Energy Market Authority

B). Discount Off the Regulated Tariff Plan
Enjoy a fixed discount off the prevailing regulated tariff (e.g. 20%) throughout your contract duration. This is suitable for consumers who do not mind that their electricity rate changes every quarter so long as it is lower than the regulated tariff. The regulated tariff is reviewed by SP Group quarterly, and approved by EMA.

Source: Energy Market Authority
Unique Selling Propositions:

For people who have unique preferences for their products and services or those who are keenly involved in supporting eco-friendly production or those who prefer to buy from a stable and established company, all of them can have their demands met by different retailers.

Sunseap differentiates themselves in the market as a Clean Energy provider because of their solar power initiatives. ES Power identifies as the Green Energy provider hence having an edge in the Green and Eco-Friendly market share.

Retailers like Keppel Electric and TuasPower are established retailers with strong hold in the market. Private retailers like iSwitch and Best Electricity are also available for supporting foreign trade and developing business in Singapore market.

Payment Methods & Billing:

Rise in technology and smart payment systems have made it easier for people to pay their bills, exchanging transactions, making electronic payments within a reach of a click. Different retailers have adopted different payment options and some have limited options. So do keep in mind this point especially if you’re switching for your elder parents and they have their set ways to pay bills, we definitely don’t want them to be troubled by this, hence take this into account.

Discounts and Promotions

“People get addicted to discounts, they don’t get addicted to free”

Jon Taffer

The OEM market competition is very strong and saturated hence the prices of different retailers only differs between a few cents but the main difference comes against SP Regulated Price, hence to create an urgency retailers offer several different discounts and promotions to attract customers for their benefit. Free services, gift vouchers, lucky draw winnings, free products and several other different discounts and rebates are available in the market. So you should understand what promotions are there but don’t make it a big factor in decision making as the main point here is still saving money on the bills, so if you can compromise on a 20$ voucher for long term better savings, don’t hesitate.

So there it is, a brief guide to understand the O.E.M market and the retailers involved to help you decide which plan and retailer suits your needs the best. Happy Savings!

Posted on Categories Uncategorised

HR cohesion day – 29th May

The HR department did something fresh this time – Tee-Art jamming.
Definitely an experience for it was all our very first time doing this and of course, we knew who can really draw now. Thanks to our bosses to let us have half a day of let-hair-down session.

The Noteway Art Studio is a very cosy and bright space to have much inspirations flow. We will love to be back again.

NEWS 2014

NEWS 2013