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Sales Champs – 15th May

A big congratulations to our top 2 winners in the most recent sales competition which the Energy client had come up with over period of 4 weeks.

Special thanks to the Energy client for sponsoring this sales competition. Looking forward to next batch of sales winners for attractive prizes.

Our 1st prize winner, Lydia Saw, with her new iPad Pro

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An Insight into the Value-Based Leadership culture at Redwoods Advance.


What is Value-Based Leadership? In fact What is leadership? What defines a leader? Such difficult and versatile questions have been answered by many; business leaders, managers, HR professionals, entrepreneurs, teachers, yet such a conundrum still inspires millions of professionals around the globe everyday to develop and search new models and achieve the ultimate key to successful leadership.

Lets take an insider look into the values that are integrated deeply and are being practiced in all facets at Redwoods Advance.

  • Honesty & Respect
  • Leadership by example
  • Complete integrity & accountability
  • Continuous Improvement which seeks nothing less than excellence
  • FUN is our middle name
  • People before self
  • Passion for our people and what they do

“I believe in driving the values through leading by example and practicing it myself on everyday basis, and influencing others in the long run”.

Jas Koh, Senior HR

Think of Value-Based Leadership as in football, the top winning teams like Manchester United, Manchester City, Barcelona, Real Madrid or Chelsea in different leagues charts have always been achieving excellence in almost the past 15 years. The main driving elements of their achievements are visible to all of us i.e focused leadership and team synchronization.

Their leadership has always derived the values they stand for and the goals they have to achieve at the same time the teams have always performed with immense collaboration. Every player is putting in the maximum effort through their individual skills towards the same goal and that has helped them to achieve the success they have till date.

Redwoods Advance has been on the same path since its existence and is striving to break pass the boundaries to achieve the best results in the Sales & Marketing Industry.

The core Values mentioned above have been the foundations of its culture and success since the beginning and it constantly looks forward for improvement.

The leadership has always made sure to be the example for everyone to achieve success. From work ethics to emotional intelligence , from mentor-ship to leadership; Redwoods Advance has evolved as a hub of learning & development and consistent improvement not just as a professional but as a human being as well.

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Our TL! Congrats! #believeinyourself

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The collaborative environment encourages people to understand each other better and learn to adapt to adversity and diversity. The diverse workforce helps every individual to see past through differences and work together towards a single goal and try their best to achieve it and helps others along the way. The teams are always involved in business decisions to ensure the involvement of every individual which increases self-motivation, sense of belonging, ownership and care for the work they do.

“In this environment, I have my own voice and I can give feedback and suggestions without any worry and debate the decisions. This encourages me to be more solution driven and at the same time makes me accountable for my words and actions”

Gladys, Team Leader (Sales)

The open communication and honesty helps every individual to be themselves and be confident about what they do and who they are. It greatly effects the teams and all the staff to be more self-accountable and have integrity and that makes Redwoods Advance a very special pace as it helps evolve its participants into a better version of themselves.



The best part at Redwoods Advance is its capability to have FUN and its take towards the phrase ‘work hard play harder’. On regular basis there are social gatherings and weekly bonding sessions, group movies, team-dinners, social nights, fitness sessions, quarterly retreats and networking trips across South East Asia. This impacts the team in a very positive way to understand each other better and become closer as a family and learn each other’s strengths and weaknesses and work towards their goals together. It also helps people to relax from the weekly grind and have a fun time together and connect.


“Getting involve with the whole team on weekly basis helps me to understand and bond with the everyone individually and as a group. It also strengthens my relationship with them professionally and personally”

Kelvin, HR Executive

“The team nights provides the time to observe the team hidden strengths and weaknesses and in turn builds trust and communication”

Andy Tan, Managing Partner & Owner

In all its drive towards achieving the heights of success, Redwoods Advance has never loosen its sight from the Values that need to be embedded in each and every part of its existence. The milestones achieved by Redwoods Advance in the last 15 years and counting are something for it to be proud of and the individuals being a part of it hold their heads high as proudly as they should.

Looking forward to a lifespan more than the biggest organizations in the world, Redwoods Advance always believes that Together has, is and will always be better!


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Roadtrip to Shenzhen

After 2 days in Shanghai, the 6 of them landed in Shenzhen for another 8 days. Apart from testing the campaign in different sites, the team got to visit and do some shopping.

The culture and environment of these 2 cities we visited are slightly different. Our brand ambassadors got to test the sites from a touristy Disneyland in Shanghai to a more realistic lifestyle of people in Shenzhen. With the contrast of the standard of living, plus point is our brand ambassadors are trained to communicate and speak to people from all levels.

We are counting down to the return of our brand ambassadors already!

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China, let’s go!

2nd time of test campaign in Shanghai, China after 18 months, and it got us all excited. The Group’s Vice President, Adrian Chua along with the team of 5 core players – Jovin Chia, Lim Xiu Zhen, Peh Qi Shan, Dawn Toh and Jeffrey Teo embarked on a 12 days’ trip – 4 days in Shanghai and 8 days in Shenzhen.

Despite being a new territory, the result on the very first day was impressive. The importance of a strong fundamentals was being emphasized to us by the VP, and it is definitely the reason why the team is doing well.

Team China, you have all our backs from Team Singapore! We are waiting to see you back soon!

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Kindness Day – 6th April

Our yearly event – Kindness Day, a day we will do something meaningful as a Organisation. It has been our 3rd year holding this event on every 1st quarter of the year.

This year, we collaborated with YMCA of Singapore (Young Men’s Christian Association) and they linked us to the old folks where we can spend time and bring laughter to them.

Thanks to YMCA for renting the auditorium to us and accommodated to our request.

The morning started with half of the group to pick the old folks up and the other half, at YMCA for a briefing.

We planned and lined up a series of activities – games, dance and skit, for the folks and their smiles on the faces were worth it. 

It was hard to bid goodbye to them after few hours of laughter and being together. We wish them all well and healthy. 

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Day 3 & 4 – FVPM (14th & 15th March)

Future Vice President Meeting (FVPM) took place on the last 2 days of our Seoul trip. 

3 countries – Japan, Singapore and Korea, with more than 150 delegates in the meeting, it was definitely an experience for us, the Singapore team.

Thanks to all the speakers who spent time to prepare and share their topics with us, and there were so many take-away points.

Till the next FVPM….

‘What I really enjoyed about the trip is the networking and also the learning we  had over there, learnt about the differences between Korea and Singapore, and brough back key action points to actually implement. Also asking all the questions I had and see what else to brush up on from another person’s standpoint. Seeing how the delegates actually fight the cold winds and cold weather to be on the ground still actively approaching, really makes me wonder, how it would be like in Singapore.’
– Samuel Yeo Le Quan

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Day 2 – Visit to Korea office 13th March

A very strong relationship was fostered when the Singapore team first met the Korea team. We would visit each other whenever we can, if we are at the country. This time, we headed to Jeongmin’s office in Sangwangsimni. The atmosphere was indeed hyped up, and everyone was so busy with training and networking. Our Vice President, Adrian Chua and Manager, Andy Tan, had the honour to be the guest speakers to the Koreans.

We took the opportunity to join the Korean team to the ground to see how they represented their Client and worked their day. For your information, it was 4°and their enthusiasm was unbreakable.

Appreciated their time after work, to hang out with us for dinner and shared so much knowledge with us even.

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Seoul Day 1 – 12th March

The team arrived in Seoul as early as 6 odds in the morning. This time, we arrived a day earlier before the actual meeting so as to have time to explore and spend some good time together.

It’s 4-6°now, and everything is so beautiful in Seoul – eating, shopping and sight-seeing! 


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Team Japan to Singapore

The Organisation have always been a strong believer of networking, for it helps in business and personal growth, and we build friendships around the world.

Team Japan is currently in Singapore for holiday, yet still made time to visit the office and spent some time with Jovin Chia, one of our partners.

It was sure a great time together, as always since our last visit to Tokyo.

NEWS 2014

NEWS 2013